St. Pauli has been playing in brown and white since 1909. The reason for this is unclear, but the colors are often attributed to club member Amandus Vierth, who is said to have fought for the early club management to choose this relatively unusual combination. While the colors have remained the same for over a hundred years, they have been presented in a variety of ways. St. Pauli has played in striped, checked, and solid designs. In 2020, the club announced that they would take over the production of their own match shirts, as they had not been able to find a supplier whose operations were sustainable enough. Under the brand DIIY, St. Pauli launched match shirts that were "ecologically sustainable, produced under fair conditions, and available in gender-neutral collections." After four seasons with in-house shirts, St. Pauli signed a long-term deal with Puma in 2024, where "long-term sustainability" was a key part of the contract.
St. Pauli has been playing in brown and white since 1909. The reason for this is unclear, but the colors are often attributed to club member Amandus Vierth, who is said to have fought for the early club management to choose this relatively unusual combination. While the colors have remained the same for over a hundred years, they have been presented in a variety of ways. St. Pauli has played in striped, checked, and solid designs. In 2020, the club announced that they would take over the production of their own match shirts, as they had not been able to find a supplier whose operations were sustainable enough. Under the brand DIIY, St. Pauli launched match shirts that were "ecologically sustainable, produced under fair conditions, and available in gender-neutral collections." After four seasons with in-house shirts, St. Pauli signed a long-term deal with Puma in 2024, where "long-term sustainability" was a key part of the contract.